Aromatic, smooth… a conversation starter
Ma’hooah
/məˈhuː.ə/
Once banned by the British Raj for being ‘too drinkable,’ Ma’hooah is distilled from the edible flowers of the Mahua tree,”Madhuca longifolia”—known to the local harvesters as the “Tree of Life”— the planet’s essence drawn forth and rendered into drink, distilled from flowers and silence alike. Born of heat, hunger, and hush. Its flavour-profile is aromatic, smooth, it tastes of memories… subtle, sweet, and impossible to forget. One sip, and the forest leans closer. What was buried stirs and the voice that lingers is Ma’hooah..
A New Classic Spirit
Ma’hooah has been consumed for centuries in India, both ritually and casually among friends, but is entirely fresh to the United Kingdom. It’s a drink almost designed so as to accompany South Asian cuisines, and naturally complements diverse flavour profiles. It can be enjoyed alone on its own on a long summer evening—or mixed for distinctive, appetising cocktails
How is Ma’hooah Made?
Flowers from the Madhuca longifolia tree are gathered at dawn. Dried under the sun, they feed families through lean months, and when fermented and distilled become a liquor unlike any other: slow, floral, and deeply sustaining.
We import our mahua flowers from sustainable, certified suppliers located in central India. We distill the spirit in the United Kingdom at craft distilleries which respect and adhere to the indigenous practices handed down throughout the generations—so as to never compromise on quality or authenticity.
Contact us
Interested in purchasing Ma’hooah for your business? We work with bars, restaurants, clubs and events teams across the United Kingdom and Ireland. Fill out some info here, and we will be in touch shortly. We can’t wait to hear from you!